Not only is it targets the USA, but it is also quite active in Europe and Asia, which shows that they spent a considerable effort into localization. Distribution Share of Fishdom Google Play Distribution Share of Fishdom iOSĪs we can see, fishdom is being distributed on top ad networks and in many countries. The distribution share of the impression percentage received for the last month of fishdom, the Ad Networks utilized and the Countries being targeted by this app can be found below. Similar to Google Play Store, it is active with 12 ad networks and again, Facebook takes up a considerable share of total percentages. Campaign Analysis of Fishdom Google Play Store The creatives are mostly in image and video format, similar to other game apps, as videos give the users a sense of playing the game and therefore is eye-catching for apps like Fishdom. And out of its total 977 creatives, 409 are active. A good chunk of that is occupied by Facebook, followed up by Mopub, Vungle, Unity, and Ironsource are all taking up more than 7% each. We can see that it is active in 13 ad networks, and is determined in getting downloads from in-app ads, more than some of the other apps out there. This app is both “running ads” and “publishing ads.” which gives chance to this app being more visible and increasing the share. Campaign Analysis of Fishdom iOSĪbove is a snapshot of the main campaign metrics from Fishdom’s iOS app. Campaign Analysis Of FishdomĬampaign Analysis shows us insights like which ad networks Fishdom is using for their creatives, what kind of creatives they are using and if they are localized or not.Īs they’re number 6th in overall advertising in iOS right now, let’s take a further look into their ad strategy to understand how they’ve achieved this. Now, let’s take a closer look at the specific campaign metrics of Fishdom to deepen our analysis of their paid user acquisition strategy. Fishdom In Top Advertisers Fishdom in Top Advertisersįor the last month, Fishdom is one of the top advertisers in all countries, ranking at 6th for the App Store and 22nd for Google Play Store from March 30th to April 5th.

Category Ranking of Fishdom Google Play StoreĪnd in the Google Play Store we see growth again, the game rose from 20th to 13th in Games in the past month, and 45th to 32nd in overall apps in the USA. In the App Store, the game rose from 31st to 4th in overall Games in the past month, and 51st to 17th in overall apps for the USA. Fishdom’s Category Rankings Category Ranking of Fishdom iOS Let’s take a closer look at Fishdom’s ad strategy, a game coming from, Playrix who created successful games such as Homescapes and Gardenscapes. We have looked more into detail to one of the Top Game apps, to see what kinda strategies they’re taking on during this long quarantine period to acquire more users. So, entertainment and game apps are on the rise, naturally.Īs the interest in games are going up rapidly, some games are becoming more prominent than the others.

As a generation, we were already glued to our phones but when you are indoors literally 24/7 there is not much else to do anyway. The new normal is online work and school but even with that, there’s still a lot of spare time left. With coronavirus, people have been stuck at home.

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